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Dear RIM,
Ok so AT&T beat me to the punch in explaining the value of simultaneous voice and data transmission.
But if this were BlackBerry's commercial, it would be an even better sell. Why? BBM. Obviously.
This is also why it is such a tragedy that simultaneous voice and data is not offered. It is of utmost importance that we are able to maintain the heavy, uninterrupted stream of BBM conversations at all times of day, especially when we are on the phone. The purpose of BBM is to be better than SMS in every way possible, right?
Sincerely,
Tara Raffi
Uninterruption Enthusiast
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*Note 4/25:
Financial Times article published today argues that BBM is THE feature that is helping BlackBerry keep up with competitors. "It is used by more than 39m people worldwide with usage up six times over the past 12 months, making it a real threat to operators' text-message revenues in some markets."
So basically, people are starting to realize it makes sense to make BBM as compelling as possible.
There is a funny quote from Patrick Spence, RIM VP of Europe, the Middle East and Africa: "The beauty of BBM is in its simplicity--it's a clean, tight network. We are very careful about keeping the user experience."
I believe Mr. Spence should critically examine this statement--and the corporate name behind the acronym RIM--and see where changes can be made to maximize the value of this needle they accidentally pitched in to the stable along with the rest of the hay.
-TR
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